On May 5, 2026, Chipotle Mexican Grill is celebrating Cinco de Mayo by offering free Chips and Guacamole or Chips and Queso Blanco with an entrée purchase. This promotion highlights the brand’s commitment to using real ingredients in their food.
Stephanie Perdue, Chipotle’s Interim Chief Marketing Officer, remarked, “Cinco de Mayo is all about coming together over food, and chips and sides are where the celebration begins.” This sentiment resonates as people gather to enjoy flavorful dishes during this festive occasion.
Chipotle has been expanding its presence, recently opening a new location in New Bedford, Massachusetts, on April 29, 2026. This restaurant features a drive-thru pick-up lane called Chipotlane, allowing guests to conveniently pick up their digital orders without leaving their cars. The New Bedford location is also hiring for approximately 30 positions.
Despite the excitement around new openings, Chipotle reported a first-quarter net income of $302.8 million for 2026—a decline from $386.6 million in the same period last year. However, the company’s revenue of $3.09 billion exceeded expectations of $3.07 billion, and same-store sales grew by 0.5% during the first quarter.
Key facts about Chipotle’s offerings:
- Chips made fresh using corn masa flour and seasoned with salt and lime juice.
- Guacamole crafted from six real ingredients including Hass avocados and jalapeño.
- Queso Blanco featuring 13 real ingredients like aged Monterey Jack and white cheddar.
For those enrolled in Chipotle Rewards, there’s an added incentive—members can earn a digital achievement badge for purchases made on May 5 using code CINCO26.
The promotion not only celebrates a cultural holiday but also reinforces Chipotle’s dedication to providing high-quality food without artificial colors or preservatives. As more customers seek out restaurants that prioritize real ingredients, Chipotle continues to adapt while maintaining its core values.