On May 2, 2026, Terry Bradshaw announced a partnership with The Yard, a beloved gastropub in Pittsburgh, to showcase his bourbon brand during the iconic Kentucky Derby at Churchill Downs. This collaboration came just as the excitement around the race was building — and it was a smart move. With over 125,000 Mint Juleps served at this event every year, the Derby is a prime venue for any spirits brand.
The day began early at The Yard. Patrons lined up outside, eager to celebrate the race day festivities. Social media buzzed with excitement as The Yard posted: “Saddle up 🐎 It’s Derby Day at The Yard! We’re teaming up with Terry Bradshaw to pour his new Bradshaw Bourbon all day long 🥃.” This was more than just a promotional stunt; it placed Bradshaw’s bourbon in front of a crowd that appreciates quality spirits.
As guests sipped on their Mint Juleps and other cocktails featuring Bradshaw Bourbon, they were also treated to an exciting race. At 6:57 p.m. ET, Golden Tempo surged ahead to win the Kentucky Derby — making history as the first horse trained by a female trainer, Cherie DeVaux. The odds of Golden Tempo winning were set at 39-1, adding to the thrill of the day.
Key facts about Bradshaw Bourbon:
- Launched in 2020, it features notes of vanilla, toffee, and toasted oak.
- The limited TB-12-Year expression is aged for 12 years and named after Bradshaw’s jersey number.
- Produced at Green River Distilling Co., one of Kentucky’s oldest distilleries.
This partnership not only highlighted Bradshaw’s commitment to his roots but also emphasized how seriously he takes his Kentucky credentials. By choosing Green River over newer distilleries, he signaled authenticity — a trait that resonates deeply with bourbon enthusiasts.
The collaboration brought together two worlds: local Pittsburgh culture and national sports iconography at a globally recognized event like the Kentucky Derby. Fans of the Pittsburgh Steelers and bourbon alike found common ground as they celebrated this momentous occasion.
As the sun set on Churchill Downs, conversations flowed along with the bourbon. For many attendees, it wasn’t just about watching quarter horse racing; it was about experiencing a slice of history — both in sports and spirits. Terry Bradshaw’s brand continues to carve its niche in an industry where tradition meets modern marketing.
With this successful launch during such a prestigious event, Bradshaw Bourbon is poised for growth in the spirits industry. It’s clear that this partnership has set the stage for future endeavors that blend sports heritage with culinary experiences.