High Noon has just announced its first-ever limited edition flavor drop, the High Noon Transfusion, inspired by a cocktail cherished in golf culture. This vodka seltzer will hit shelves nationwide on April 29, 2026, offering fans a refreshing twist that combines grape, lime, and ginger flavors.
The High Noon Transfusion aims to capture the essence of summer days spent on the green or relaxing at the beach. This ready-to-drink beverage reflects a growing trend in the spirits industry where convenience meets quality.
Key facts:
- High Noon Transfusion will be sold in six-packs at a suggested retail price of $14.99.
- High Noon has become the leading spirits-based RTD in the U.S., selling 24.9 million nine-liter cases in 2024.
- The brand is the official spirits-based hard seltzer partner of the PGA.
Britt West, a spokesperson for High Noon, noted that “As the leading premium hard seltzer, High Noon has always led the category by showing up for the peak occasions of our fans’ lives.” With this launch, they hope to create excitement and urgency in an increasingly crowded market.
Since its introduction in 2019, High Noon has experienced significant growth. The company sold 24 million nine-liter cases in 2025 alone—an impressive feat that showcases its popularity among consumers.
This limited-edition release is part of a broader strategy to engage fans during major PGA Tour events and other social occasions. West added, “With our first-ever flavor drop, we’re driving real excitement and urgency at retail.” The campaign is aptly titled “It’s Fusion Time,” reflecting both the drink’s unique flavor profile and its intended social atmosphere.
As summer approaches, fans are eager to see how this new flavor will resonate with their favorite outdoor activities—whether on the golf course or enjoying a sunny day at the beach.