DAZN has made a significant move by acquiring ViewLift for roughly $100 million, aiming to bolster its presence in the U.S. sports market. This acquisition is set to close in June 2026 and marks DAZN’s push into regional streaming rights.
ViewLift has been a tech partner for various sports franchises and multi-team networks for over a decade. Pete Oliver, DAZN’s Chief Commercial Officer, noted, “We think there’s a digital-first approach where DAZN can provide a regional streaming platform for these teams and the leagues.” This statement underscores DAZN’s commitment to enhancing digital distribution within sports media.
The deal not only reflects DAZN’s ambition but also its strategy to grow its subscription base—currently starting at $21 per month. With 150 employees based in New York, the company is clearly focused on becoming a major player for American fans.
Key details of the acquisition:
- DAZN will pay approximately $100 million in cash and equity for ViewLift.
- The transaction is expected to close by June 2026.
- ViewLift will continue operating under DAZN without changes to existing partnerships.
Rick Allen, CEO of ViewLift, emphasized the flexibility their technology brings: “Each team is different … and we have the capability now to allow a lot of optionality.” This adaptability could be crucial as DAZN engages with leagues and franchises about its streaming services.
Historically, DAZN has focused more on international markets but is now shifting gears toward the U.S.—a move that aligns with ongoing discussions among competitors like Amazon and ESPN about streaming rights.
The landscape of sports media is evolving rapidly, with various platforms vying for dominance. As DAZN positions itself strategically through this acquisition, observers are keenly watching how it will impact regional streaming rights and subscription models moving forward.